[dreamliner] boeing makes its big green play

So the dreamliner has been rolled out:

Richard Aboulafia, chief analyst with the Teal Group Corporation, said the Dreamliner was poised to revolutionise air travel if its projected rates of fuel-efficiency proved accurate.

"If you look at it from an airline standpoint: you don't have a choice," Aboulafia told Agence France-Presse.

"If you don't have a 787-class aircraft and your competitor does, he can under-price you and out-profit you.

It's not so much the commendable greenness [which is always welcome], it is the way they have so quickly jumped onto the official line about climate change and the need to reduce operating costs, as well as scoop the market.

Still, it's set the cat among the pigeons with Airbus and almost straight after their latest monster-in-the-sky.