They did it with the 2012 dog's breakfast of a logo for the games, they did it all over the governmental world. Now they're doing it in Australia:
Melbourne, the brand, has been given a $240,000 facelift and the result is a big M. Lord Mayor Robert Doyle has unveiled a new logo for the city, which will replace the previous M and leaf symbol introduced in the early 1990s.
$240 000 for what? On that rubbish? It looks appalling, has government squandering written all over it and does nothing for the city. Plee-ease - outsource it to a primary school next time.
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They could have had a competition with a $1,000 dollar prize and done just as well.
ReplyDeleteThey certainly could have, Moggs - there are some excellent graphic designers out there but in the end, the same problem would have arisen, in that the people who judge these things are bureaucrats or designers selected by bureaucrats [oooh, I don't know anything about art but I know what I like].
ReplyDeleteSo the selected design would ahve been similar. Now if the government, at cabinet level, had selected a group of designers who'd made a name in the broader community as the jury and then advertised well, as you said, for a reasonable prize, openly to those in the community for designs, it might have been better.
I thought it was won by a primary school.
ReplyDeleteExcept where taxpayer's money is pissed up the wall on such idiocy, I say more fool the peope who go to branding agencies
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