[wal-mart] boomers to get generic drugs at reduced price

Wal-Mart said today it will begin selling nearly 300 generic prescription drugs for just $4 for up to a 30-day supply, for both the insured and uninsured. The test program will begin Friday in Tampa and expand by January to the rest of the Florida, which includes a growing market of Baby Boomers and retirees who benefit from the new Medicare drug benefit for the elderly and disabled. The company will then aim to take the program nationally, serving customers, employees and the nation's burgeoning population of uninsured Americans. How can anyone else compete?