Hope you have the coffee at the ready, as this might take some time. It’s the story of three separate businesses, all in the food trade and how they either lost or are in the process of losing their custom. One story is mine, one happened to my friend in the US and one is happening now, today, at Ikea. All are 100% genuine. I’ll start with mine – feel free to skip over it if you like. This involves a frozen turkey, some fish and a doughnut machine. More here.