By "this site" is meant two sites which form a continuum:
1. The original blog which ran from 2006 to 2009;
2. The current blog which has run from 2009 until now.
Both are active - the original blog still gets quite a deal of traffic but posts are generally on the current one.
It began as a political outlet concerned with a third force in politics - the oligarchical "them", which in 2006 most people hadn't researched and didn't fully understand the extent of. Quickly the blog became a sort of magazine because there were just too many other interesting things to write about as well in many fields, from technology to cuisine.
The name came from an article on China, written in 2006, which refers to Deng Ziaoping:
According to Deng Xiaoping, in order to eventually overcome, China should adopt the ancient maxim of "hiding brightness and nourishing obscurity," and Beijing adds: "to bide our time and build up our capabilities" and again: "to yield on small issues with the long term in mind."