[so cal fires] why isn't anyone covering them

It's amazing that Google News, the American news service, did not carry the Southern Californian forest fires but things are pretty grim down that way. One correspondent got a message out to yours truly:

We had ash falling all day yesterday. The wind has shifted so it's not so bad at the moment. We're on stand by to help evacuate horses from friends' ranches. so have had to do the dog shuffle.

The LA Times says:

Gov. Arnold Schwarzenegger today urged residents in fire evacuation zones to flee as firefighters predicted another difficult day battling a wildfire that has burned 35,000 acres and threatened more than 12,000 homes from Acton to Altadena.

With temperatures expected to reach the mid- to high 90s today in the fire areas, officials said they were anticipating extreme fire conditions, mirroring Saturday’s, when flames leapt as high as 80 feet and spread at a rate of about 2.5 miles an hour.

Now, with that sort of action going on, where is the world press? Where is the British press? Where is anyone?

You can keep updated on the current fire situation at this site and on the extent of the damage here. I emailed a friend I know from a distance away and this was the report I got back:

The whole Mountain was on fire! It was incredible! All the clouds in the pics are smoke only. The sun had already set, and the moon (in the pics) was giving us light. As it got darker, splotches of red, and the glow of red increased on the horizon of where the mountains are. We were only just able to get into the area that we were, as it was starting to be evacuated.