Thursday, September 25, 2008

[macintosh] even used to help pcs


I'm constantly being told that the Mac is a toy and that no businesses bother with them and yet this story about the presenters of the "I'm a PC" ad all turn out to be Mac users and the ads for Microsoft were even partly made on Macs:

The new ads are a direct attack on Apple's "I'm a Mac, I'm a PC" ads, which portray the Mac as cool and intuitive and the PC as boring and clunky. Microsoft has ignored Apple's ads at its peril, allowing the Mac maker to own the narrative and frame the PC's image. Now the company is looking to use Apple's stereotype to its advantage.

Microsoft hurriedly scrubbed out the data references to Macintosh but the story still got out. Hey, there's all the proof you need, methinks. Once you've used a Mac and it's fitted itself to your personality, which it can do, it's difficult to go back to a PC.

10 comments:

Wolfie said...

I agree. My wife wants a laptop for her studies and I've advised her to get a Mac Book even though everything I use at home and work is PC (or Solaris) based. The PC is only necessary if you use niche software and the user experience is better on the Mac, that much is certain.

BobG said...

A lot of it depends on the user; I've built all my own computers since 1995, so I use Windows or Linux. I've had to work with Macs when I use to do tech support for a printer company, and found them not as free from problems as most people think. You should use what works best for your circumstances and tastes.
Just my opinion.

jmb said...

I have been looking at a new laptop and when I was in a store which sells both Mac and PC, and asked to see both, the salesman told me that the new upper range HP's at half the price are much more powerful than the best Mac Pro.

I don't want to learn a new system and I don't want all my peripheral software to be useless and have to purchase it all again in a Mac version.

Until Apple brings the Mac into price range with even the best PC I don't believe they will get the market share that they probably deserve based on the product.

On the other hand their iPod (the iTouch is my newest toy) is so much superior to the competitors' product that it is worth the extra.

James Higham said...

Yes, we've been discussing it today and it really does seem horaes for courses, doesn't it?

CherryPie said...

Everyone who has a mac seems to love them, I am just so stuck in my ways and know what I am doing with a PC!

Colin Campbell said...

My first second and third computers were Macs. The company I started my career with was all Mac. Over the years I have been pushed by work and personal circumstances to use a windows machine. I am pretty comfortable on both, although I haven't used a mac for a couple of years now. Definitely horses for courses.

Matt said...

I've used Macintoshes my entire life, starting with a IIVX, the first computer with an internal CD-ROM drive. I got a Dell as a college bound present (I was allowed to choose the make, should've stuck with Mac, I hate this thing!). Next computer I'm getting, I'm reverting to Mac...oh by the way, Apple originally beefed up the Macintoshes in the late '80s, lest they be looked at as toys...interesting, eh?

James Higham said...

Yes - Mac is good if you just want a nice user interface. If you're getting a bit more technical and want all sorts of add ones, other solutions are necessary.

Anonymous said...

A load of guys in the advertising industry were all MAC users?

This is news?

James Higham said...

Well ... er ... not really, I suppose.