European wines have a dizzying number of classifications, many designated by whether the grape is grown on the left or right bank of a river, or to the east or west of a particular estate. But wine drinkers in Europe are turning up their noses at Pauillacs and Pomerols in favour of American, South African and Australian wines with simple, easy-to-understand labels. Experts predict that if current trends persist, Europe will soon become a net importer of wine. “The consumer decides what is taken down the shelves in the supermarkets. The consumer wants simple, clear labeling.” Have a lovely working lunch today, everyone – mine goes for three hours in two different cafes! It’s the truth.