Perfect example of an MSM beat-up: The headline said: Alcohol poisoning sweeps Russia. Uh-huh. Inside, this had become: Dozens have died in certain disadvantaged areas among poorer members of the population [population 170 000 000]. Only in the very last paragraph do they say: Living standards have improved in recent years, boosted by oil revenues, and average monthly salaries are the equivalent of $US400. But people want to believe the headline, don’t they? Doesn’t matter if it’s distorted or not – it’s a great story. That's all that matters.