Wednesday, October 25, 2006

[google] and the rich get richer

Google is to allow web publishers and bloggers to put custom searches on their sites, in a move that could make searches more relevant to consumers and allow the company to charge more for advertising. The new Google Custom Search Engine relies on the same underlying database but allows individual users to set up personalised online searches. The words ‘allow the company to charge more’ seem relevant here.

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